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This is a comprehensive guide to learn how to create a blog with all the methods you can rely on at this time.

In this guide you will learn about:

Ways to create a professional blog.

Advantages and disadvantages of each method.

Tips for building a distinctive blog.

And more!

If you want to build a professional blog, you will benefit greatly from the information in this guide… Continue reading.

What is importance of building an electronic blog?

Owning a marketing channel and communicating effectively with users is one of the marketing challenges at the present time, and in order to be able to do this, you must own an electronic blog to be the interface of your online business, and you can control it 100%, unlike social media platforms.

In addition to learning content writing strategies, and preparing content for search engines (SEO), so that you can convey all the information that visitors to your blog would like to know about the topics you are interested in writing about.

Here is a deeper explanation of the importance of having a blog:

  1. A marketing channel that is entirely yours and under your management

Social media sites are one of the electronic marketing channels that enable you to communicate with your target audience, but the problem with these marketing channels is that they are not entirely owned by you, and this means that you do not control the settings and form of that channel.

Therefore, you are obliged to make all urgent updates to those channels, even if those updates are not satisfied with them.

For this, you must have a marketing channel that is owned by you and that you can fully control, and this is what owning an electronic blog allows you to do.

Here’s a story that confirms what I’m trying to explain to you.

On October 4, 2021, the social media platforms (Facebook, Instagram, and WhatsApp) were exposed to a glitch that made those sites down for 6 hours. This means that all your marketing efforts through those sites are at risk of being lost at any moment due to a technical malfunction. You do not You can control it.

On the contrary, you know all the faults of your electronic blog well because you are the one who created that blog, and therefore there are fewer technical faults, and the time to fix these faults is also less.

  1. Reducing the cost of advertising

The second most important reason for you to have an electronic blog is that by continuing to publish content that your target audience is interested in on that blog, and improving the appearance of your blog in search engines, you can appear unpaid (organic) in the first results of search engines, the most famous of which is the Google search engine.

Thus, being among the first choices in front of the eyes of your target audience, this means reducing the cost you pay in advertising, and even making your content appear for a longer period of time for free.

  1. Content is king

Ads are becoming more expensive day by day. This is due to the increase in the number of advertisers, competition, and many other things. Although the cost of advertising has become prohibitive, the efficiency of converting ads into visitors and customers ready to buy is decreasing day by day.

This has many reasons, including that the audience of the sector you are targeting is exposed to many, many marketing messages from your competitors.

So, What’s the solution?

Communication, which is considered the password in modern marketing, and you can do this through content marketing, which makes you able to build a relationship of trust between you and your audience, and the reason is that you always provide them with advice and content that helps them solve their problems using your products or expertise.

This is the opposite of marketing through ads only, which makes you always at the mercy of paid marketing channels, in addition to the difficulty of maintaining your current customer and building trust and a long-term relationship between you and him.

In order to be able to do this efficiently, you must have an effective content marketing plan, in addition to a marketing channel that you own (an electronic blog).

But what are the ways to create an electronic blog? This is what I will explain to you in the following lines.

Most important ways to create an electronic blog

There are many ways that enable you to create a professional blog. In the following lines, I will list them for you, in addition to explaining the advantages and disadvantages of each method, and you must choose the option and method that best suits you.

  1. Create an electronic blog through special programming

In this way, you can resort to a professional programming team with a strong work history that reassures you that your idea will be implemented professionally and distinctly, using website programming languages (HTML, CSS, JavaScript, PHP).

All you have to do here is define the idea and purpose of your blog, the vision and final form you want the blog to come out with, and the features and features you want in your blog, then contact the programming company and explain that.

The next step is to choose a domain name that expresses the idea of your blog, and host sites that suit your needs and the number of visitors you are looking for in your plan, and explain all of this in the terms of the contract with the programming company, and wait and follow up with the programming team until the blog is delivered.

Advantages of creating a blog through a programming company:

A custom designed interface just for you.
You have full control over the blog.
Possibility of deleting or adding new properties.
A blog with a high level of security.
Appear better in search engines.

Disadvantages of creating a blog through a programming company:

Special programming costs are expensive.
The process of creating a blog takes longer.

  1. Create an electronic blog based on the Content Management System.

Building a blog using a content management system is the most popular and easiest practical way to create a blog. All you have to do in the beginning is choose the content management system that you deem most appropriate for you.

There are many systems, the most famous of which are:

WordPress (org)

Joomla

Drupal

The next step is to download the system you want from its official website, then install it on your hosting.

You can use one of the website hosts that support WordPress, and all you have to do after that is log in to the hosting control panel, and inside the control panel you will find Scripts ready to be installed, including WordPress, for example.

You can choose the version of the content management system that you want to download (it is preferable to choose the latest version), then choose the site on which you want to install the content management system (if you own more than one site), choose the link, preferably HTTPS, then complete the required data and press Install.

There are only a few simple things left for you to do, including changing the system template, choosing the WordPress template that you think is ideal for you, and installing the most important necessary WordPress plugins, such as:

Elementor: which enables you to design the website easily.
Contact Form 7: It makes you able to easily add a Contact Us form to your website.
Yoast SEO: Enables you to ensure that your content is compatible with search engine algorithms.
WP Super Cache: It makes website browsing faster.

With this ease, you have a blog that is compatible with search engines and through which you can share your ideas and blog without complexity!

Advantages of creating a blog through a content management system:

You don’t need programming experience.
Easy to use and modify.
You can install the website in 5 minutes.
Compatible with search engines.

Disadvantages of creating a blog through a content management system:

You must constantly update to avoid security risks.

It is not possible to completely modify and control the site.

Relying heavily on add-ons.

  1. Create an electronic blog through Software as a Service

Through SaaS, you can create a blog without the need for programming experience, hosting, or even a paid domain name for your site.

All you have to do is choose the site that you think offers you the features and tools you need to create the blog you want.

Note: Sites that provide integrated software services are sites that provide an integrated service for creating a website or electronic blog, as they provide you with everything you need in one place:

Buy a domain name through them.
Provides you with hosting for your blog.
A tool to easily build your blog.
It provides all the features and features that you can activate on your blog with a few clicks.

There are many sites that provide software as a service, the most famous of which are:

WIX website.
WordPress.com website.

After choosing the site you prefer, all you have to do is sign up for the site via your email.

The next step is to create the blog yourself, and the format you prefer the blog to be in, or to choose the blog classification yourself, then choose the appropriate template for you, and modify it using a simple and easy-to-use control panel.

(There are sites that make the choices and create the site on your behalf, after you answer some questions about your business).

Advantages of creating a blog through software as a service:

You don’t need programming experience.
There are many plans and there is a free plan.
Many choices of template templates.
Compatible with SEO standards.

Disadvantages of creating a blog through SaaS:

You do not own the site.
You cannot transfer your location data.
Statistics and tracking requires a paid plan.
Space and extras need more money.
Limited properties.

  1. Hosting and sharing digital content

If you want to share content about your own experiences, or information that you would like to share with your followers, and not on an ongoing basis, you can do so easily through content hosting sites such as: Medium (but at that time it is banned in Egypt), and there is also LinkedIn. – The famous Linkedin, in addition to Wattpad.

All you have to do is sign up for the site, then start sharing the content you want to write about online.

Advantages of this method:

You don’t need to create a blog.
You don’t need experience (the sites are easy to use).
There are performance indicators and statistics.

Disadvantages of this method:

There are not enough statistics like Google Analytics statistics.
You don’t have complete control like you do over your site.
Not prepared for professional SEO.

What is the most suitable choice for you?

We’ve looked at all the ways you can create a blog and share your digital content, and the pros and cons of each method.

the most appropriate professional choice for creating a blog is the WordPress content management system, as it offers you many features and additions that enable you to share content professionally and comply with search engine standards.

  1. Make sure that your blog has a clear specialty

Specialization in a specific field makes you become a leader in that field. In addition, search engines, the most famous of which is Google, prefer blogs that have a specialty, unlike general blogs that talk about all topics.

The only solution for you to write about many topics in different specializations is to create an electronic newspaper. Specialization is the beginning of your path to success.

  1. Promote and market content via social media platforms

All bloggers and content creators only care about creating content, which is wrong. You must also share and promote that content online by publishing it on social media platforms, cooperating with other sites, and making a complete plan to promote and share the content to ensure that it reaches your target audience.

  1. Make sure the content complies with SEO standards

Good content that does not take into account the standards and algorithms of search engines cannot be seen in the results and first pages during search. Pay attention to creating good content while maintaining the standards of search engine optimization (SEO).

  1. Make sure that the blog is responsive to mobile phones and fast browsing

Most of your site visitors now are from mobile phones. This means that in 2022, it is not possible for your site to be unresponsive to mobile visitors. This will make your visitors’ experience of the site bad, in addition to that it will waste your efforts and reduce your chance of appearing on the first pages of search engines.

The process of browsing the content within it cannot also be slow. You must ensure that all pages of the blog are quick to browse, so that visitors to your site do not have difficulty browsing and thus end up leaving the blog.

  1. Publish high-quality content that provides benefit to visitors

Creating digital content is not a simple process as it seems. It requires knowing how to understand the target audience, developing a plan for the topics they are interested in, then producing and creating content in a way that provides benefit to the audience and makes them continue reading until the end.

In fact, creating high-quality content for your blog is the primary key to its success, to which you must give all the time, effort, and investment possible. Here are some sub-points that may help you produce high-quality content for your blog:

From the beginning, choose a field that you are truly interested in and that you have accumulated knowledge and culture about.

Never copy content from others, and do not paraphrase topics from other blogs.
Do extensive research and understand the idea well before you start writing about it, and in this way you will produce higher quality articles.

Hire professional writers to help you produce good content.
Constantly update old content to raise its quality and make it fresh for the reader.

Conclusion

That was all the information on how to create a blog. I hope the article provided you with the benefit you were waiting for. And I want to know from you:

What is the most appropriate way for you to create your own blog? Do you prefer custom programming or content management systems? I would like to know your answer by leaving a comment below the article.

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